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The Zimmermann Resort 2012 Collection is Chic and Sultry

The Zimmermann Resort 2012 collection boasts bold bikini and beach-ready looks. The styles vary from sweet to sultry and sporty to slouchy. The resort wear is styled in contemporary and modern styles, cut into classic and wearable prints. The swimwear is detail oriented, with metallic embellishments and asymmetrical shapes. Memorable pieces include a sweetheart neck pleated corset-style and a lone-strap bandeau in snakeskin print.

Designer Nicky Zimmermann began to actualize her visions in Sydney, Australia. She would design and create dresses to sell at the Paddington markets. She studied design at East Sydney, and would spend her evenings at the drawing board and behind the sewing machine in her parent's garage to render gorgeous looks in time for the weekend markets. Zimmermann is now an internationally recognized name.
Trend Themes
1. Bold Resort Wear - Disruptive innovation opportunity: Create a sustainable and eco-friendly line of resort wear using innovative materials and manufacturing processes.
2. Metallic Embellishments - Disruptive innovation opportunity: Develop a line of removable metallic embellishments that can be easily attached to any swimwear, allowing for customization and personalization.
3. Asymmetrical Shapes - Disruptive innovation opportunity: Introduce a line of swimwear that uses advanced 3D printing technology to create customizable and adjustable asymmetrical shapes for a perfect fit.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize blockchain technology to provide transparent supply chain information and ensure ethical practices in the fashion industry.
2. Textiles - Disruptive innovation opportunity: Develop innovative and sustainable textile materials that offer both fashion-forward design and high performance.
3. E-commerce - Disruptive innovation opportunity: Create a virtual reality shopping experience for swimwear, allowing customers to try on different styles and sizes from the comfort of their own homes.

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