unPacked is the first zero-waste market in Madrid, Spain. The establishment grants consumers access to groceries and hygiene products through a package-defying concept. That is, unPacked's sustainable ethos is based on the fact that it sells in bulk, without the use of excessive packaging. The idea of a zero-waste market is the intersection of "the traditional way of buying and the increasing social concern for the environment."
Local design agency fagerström was tasked with producing a brand identity for the zero-waste market. Unsurprisingly, the creative firm undertook an exceptionally minimalist road that heavily relies on typography and material use. The result is a series of useful vessels, tote bags, and other products that are sleek, forward-thinking and elegant. This produces a nice, design-forward way for people to buy in bulk.
European Zero-Waste Market Branding
fagerström Produces a Minimalist Aesthetic for unPacked
Trend Themes
1. Minimalist Packaging - The trend of minimalist packaging offers opportunities for brands to create sleek and design-forward products with a focus on typography and material use.
2. Zero-waste Markets - The rise of zero-waste markets presents opportunities for businesses to tap into the increasing consumer demand for sustainable and package-defying concepts.
3. Bulk Buying - The trend of bulk buying provides an avenue for consumers to reduce waste by purchasing products in larger quantities, without excessive packaging.
Industry Implications
1. Design Agency - The design agency industry can capitalize on the trend of minimalist packaging by offering their expertise in creating sleek and design-forward brand identities for businesses.
2. Retail - The retail industry can leverage the trend of zero-waste markets to meet the growing consumer demand for sustainable shopping experiences and package-defying concepts.
3. Packaging - The packaging industry can explore disruptive innovation opportunities by developing eco-friendly and minimalistic packaging solutions that cater to the needs of zero-waste markets and bulk buying trends.