unPacked is the first zero-waste market in Madrid, Spain. The establishment grants consumers access to groceries and hygiene products through a package-defying concept. That is, unPacked's sustainable ethos is based on the fact that it sells in bulk, without the use of excessive packaging. The idea of a zero-waste market is the intersection of "the traditional way of buying and the increasing social concern for the environment."
Local design agency fagerström was tasked with producing a brand identity for the zero-waste market. Unsurprisingly, the creative firm undertook an exceptionally minimalist road that heavily relies on typography and material use. The result is a series of useful vessels, tote bags, and other products that are sleek, forward-thinking and elegant. This produces a nice, design-forward way for people to buy in bulk.