The Re-Love | Global Womanhood 2022 collection from Teatum Jones was recently showcased at Copenhagen Fashion Week and as part of the Zalando Sustainability Award showcase, it shared innovations in zero-waste fashion. The London-based brand teamed up with Liberty fabrics to create designs that made the most of archival stock, including damaged tailoring fabrics and materials that were "imperfect and forgotten."
For the collection, a dozen deadstock fabrics were chosen, including iconic Liberty prints like Standen, Sussex and Ceremony. The fabrics were given new life in outfits featuring eye-catching colors like blue and fuschia. Fashion fans with a keen eye may even notice that Liberty fabrics were joined with archival Autumn/Winter 2018 Global Womanhood styles, offering a fresh perspective on fabrics from seasons of the past.
Zero-Waste Fashion Initiatives
Teatum Jones' 2022 Collection Features Archival Stock Fabrics
Trend Themes
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Industry Implications
1. Fashion and Textile Manufacturing - Adopting sustainable practices and exploring the use of sustainable materials, such as archival stock fabrics and deadstock materials, presents a disruptive innovation opportunity for fashion and textile manufacturers.
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