Zero-sugar spirits are the perfect guilt-free beverages for the summertime and after 33 years in operation as an independently owned and operated business, Great Lakes Brewery is entering new territory by looking to capitalize on this trend. The brand is offering delicious zero-sugar beverages in a can. Launched under the name Great Lakes Spirits, the brand is highlighting its Vodka Soda with Citrus, which contains 5% alcohol and 130 calories. The aroma of the Vodka Soda is defined as "a bowl of fresh citrus," while the taste is like "fresh squeezed lemonade without the sugar."
The product is now available for purchase both at LCBO store locations and online.
Citrusy Zero-Sugar Spirits
Great Lakes Brewery's Citrus Vodka Soda is Ideal for the Warmer Months
Trend Themes
1. Zero-sugar Spirits - The trend of zero-sugar spirits like Great Lakes Brewery's Citrus Vodka Soda presents an opportunity for the beverage industry to offer guilt-free alternatives.
2. Canned Cocktails - The rise of canned cocktails like Great Lakes Spirits' Vodka Soda with Citrus presents an opportunity for the beer and beverage industry to expand into the ready-to-drink market.
3. Healthy Alcoholic Beverages - The growing demand for healthy alcoholic beverages presents an opportunity for the beverage industry to create more products that cater to consumers who want to drink without excess sugar or calories.
Industry Implications
1. Beverage - The beverage industry can innovate by offering more low-calorie, zero-sugar options like Great Lakes Brewery's Citrus Vodka Soda to cater to health-conscious consumers.
2. Alcohol - The alcohol industry can innovate by creating more canned cocktails with low sugar and fewer calories to cater to consumers who want convenient, on-the-go options.
3. Retail - Retailers can capitalize on the trend of healthy alcoholic beverages by stocking more products like Great Lakes Spirits' Vodka Soda with Citrus that cater to the growing demand for guilt-free options.