In an effort to combat fast fashion, Son of a Tailor -- a new eco-friendly Danish brand dedicated to producing high-quality, made to order garments -- as expanded its portfolio to include the Zero Waste Pullover. As its name suggests, it wastes nothing in production thanks to its 3D knit technology, a huge feat compared to the 40% of fabric that is typically wasted when producing fast-fashion.
In addition, thanks to its unique custom sizing, the Zero Waste Pullover is not likely to be discarded due to poor fit, reducing the potential for waste. Other notable features the eco-friendly sweater boasts are enhanced cuffs and necks for durability and heat-regulating and moisture-wicking properties. Consumers can pre-order the Zero Waste Pullover on Kickstarter.
Sustainable Itch-Proof Sweaters
Son of a Tailor Expanded Its Range with the Zero Waste Pullover
Trend Themes
1. Eco-friendly Fashion - Sustainable and zero-waste fashion is a trend that provides disruptive innovation opportunities for companies to create eco-friendly garments using 3D knit technology.
2. Custom Sizing - The trend of personalized sizing in fashion provides an opportunity for companies to reduce waste by creating garments that fit better and are less likely to be discarded.
3. Moisture-wicking Properties - The trend of incorporating moisture-wicking properties into fashion provides an opportunity for companies to create garments with added functionality, increasing the value proposition to consumers.
Industry Implications
1. Fashion Industry - The fashion industry can embrace sustainable and zero-waste fashion, capitalize on personalized sizing, and incorporate moisture-wicking properties to differentiate themselves and provide value to consumers.
2. Textile Industry - The textile industry can explore 3D knit technology and other sustainable production methods to reduce waste and environmental impact while creating high-quality fabrics.
3. Sports Apparel Industry - The sports apparel industry can incorporate moisture-wicking properties to create more functional and comfortable activewear, providing a competitive advantage in the market.