Zaxby’s is about to kick its menu up a notch with the debut of the new Zensation Fillet Sandwich and the return of the fan-favorite 'The Zensation Salad.'
The new Zensation Fillet Sandwich is a hearty sandwich with a satisfying crunch. The sandwich starts with two slices of thick Texas toast, topped with a hand-breaded chicken fillet, a crunchy Asian-style slaw, crispy Wonton strips, and a creamy citrus vinaigrette. The sandwich can be enjoyed as on its own, or as part of a combo with Crinkle Fries, an egg roll, and a drink.
If you're looking to cut down your carb intake, The Zensation Salad combines a similar blend of crispy Wonton strips, carrots, Asian slaw, red cabbage, and hand-breaded chicken with fresh mixed greens.
Asian-Inspired Chicken Sandwiches
Zaxby’s New Zensation Fillet Sandwich is Delightfully Crunchy
Trend Themes
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Crunchy Asian-style Slaw — Opportunity to innovate by creating new variations of crunchy Asian-style slaw in other dishes or cuisines.
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Citrus Vinaigrette — Disruptive innovation opportunity lies in developing unique citrus vinaigrette flavors and expanding its application beyond sandwiches and salads.
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Carb-less Options — Chance to explore and introduce more creative and flavorful carb-less options in fast food menus.
Industry Implications
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Fast Food — Innovative menu items like the Zensation Fillet Sandwich present opportunities for fast food chains to attract customers with unique flavor profiles.
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Catering and Event Services — Disruptive innovation potential exists in offering Asian-inspired chicken sandwiches and salads as part of catering packages or event menus.
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Dressing and Sauce Manufacturers — Opportunity for dressing and sauce manufacturers to develop ready-to-use citrus vinaigrettes tailored for various culinary applications.