Online eyewear retailer Zenni worked with three-time Call of Duty League Champion and 2016 Call of Duty League Esports MVP James "Clayster" Eubanks to curate a collection of eight frames with gamers in mind.
The collection features styles like The Modern, 3x and B2B (Back2Back), which feature the brand's Blokz blue-blocker lenses to boost performance and reduce eye strain. These eyewear styles help to protect eye health without getting in the way of the game.
Appealing to gamers specifically, Zenni recently launched new Call of Duty League signature eyewear designs during the Call of Duty League Stage V. With these styles, fans can choose to sport 36 team styles, which represent the 12 Call of Duty League teams.
Gamer-Targeted Eyewear
Zenni's Blokz Blue-Blocker Lenses Reduce Digital Eye Strain for Gamers
Trend Themes
1. Gamer-focused Eyewear - Opportunity for more companies to create glasses catered to gamers to reduce eye strain.
2. Blue-blocker Lenses - Increasing demand for blue-blocker lenses as people become more aware of the negative effects of blue light from digital screens.
3. Esports Partnerships - More companies could partner with esports players to create new products targeted towards the gaming community.
Industry Implications
1. Eyewear - Eyewear companies have the opportunity to create specialized glasses that target specific groups, such as gamers, to increase market presence.
2. Gaming - The gaming industry can explore opportunities to partner with companies, such as eyewear retailers, to provide products that enhance gamers' experiences and improve health.
3. Esports - Esports organizations can partner with companies to create products specifically for esports athletes, such as specialized eyewear, to prevent health issues and improve performance.