The Zaxby’s Relaxation Packs are a new offering from the brand in celebration of National Relaxation Day that will provide consumers with an unexpected way to unwind that could make them a little hungry. The kits come with a series of relaxing products that will help the person to unwind including bath bombs that are scented like citrus vinaigrette and a sleep ask to get some shuteye. The kits also come with two scented candles that are themed after the brand's signature crinkle fries and fried chicken to help enhance a home with the aroma of the restaurant.
The Zaxby’s Relaxation Packs are being offer to consumers for free on Saturday, August 15, 2020 while supplies last and only require participants to fill out a survey to be entered to win one.
Chicken-Themed Spa Kits
The Zaxby’s Relaxation Packs are Being Offered for Free
Trend Themes
1. Branded Relaxation Kits - Brands can offer unique relaxation kits that align with their products to provide a memorable and enjoyable customer experience.
2. Scented Product Line Extensions - Companies can explore extending their product lines by offering scented versions of their popular items, creating a multi-sensory brand experience.
3. Food-themed Aromatherapy - The combination of food scents and relaxation products presents an opportunity for innovative food-themed aromatherapy products.
Industry Implications
1. Hospitality - Hotels and resorts can create branded relaxation kits for guests, incorporating scents and products that align with their brand identity for a personalized experience.
2. Retail - Retailers can explore partnerships with fragrance companies to create scented versions of their products, attracting customers with a unique sensory experience.
3. Wellness - Wellness brands can develop food-themed aromatherapy products, offering consumers a new way to relax and unwind while enjoying enticing scents.