E-commerce entertainment retail store Zavvi has announced the Zavvi x Stranger Things collection launch, a new line of retro-inspired merchandise that borrows iconic imagery from the beloved Netflix series.
The limited-edition collection delivers a wide range of items, including Demogorgon-themed crewnecks and t-shirts, distressed denim jackets, and vintage graphic tees featuring characters from the show. In addition, an array of Stranger Things paraphernalia is being offered, including tote bags, posters, blankets, stickers, and more.
A standout item is a magenta-colored crewneck featuring an 80s-era graphic of Stranger Things' characters El and Max. The sweater resembles the kind of vintage band merch one may stumble across at their local thrift store. The Zavvi x Stranger Things collection is set to drop on November 6 on Zavvi's website.
Vintage-Inspired Sci-Fi Show Apparel
The Zavvi x Stranger Things Collection is Old-School Cool
Trend Themes
1. Retro-inspired Merchandise - Retailers can explore creating limited-edition collections that borrow from iconic imagery in popular culture to create retro-inspired merchandise.
2. Vintage Graphic Tees - Brands can design and release vintage graphic tees featuring iconic television or movie characters for a trendy and nostalgic apparel option.
3. Distressed Denim Jackets - Fashion companies could consider a line of distressed denim jackets that incorporate recognizable imagery from their favorite fandoms to service the millennial demographic that can afford luxury products but crave individualism.
Industry Implications
1. E-commerce - E-commerce companies can produce and launch limited-edition collections of retro-inspired merchandise for successful sales and increased customer engagement.
2. Apparel - Fashion companies should consider capitalizing on the trend of vintage-inspired apparel by creating graphic tees and denim jackets that blend nostalgia with the trendy fashion of today.
3. Entertainment - The entertainment industry is expanding to more merchandise partnerships promoting franchises such as television series, movies, and video games to appeal to fans and broaden the franchise's reach.