The Zara TRF Fall 2013 ad campaign gives the classic school girl look an edgy twist. Although the usual suspects are there such as blazers, skirts and collared shirts, the addition of long leopard-print jackets, dark plaid dresses and baggy beanies introduces a grunge style into the mix. Shot against an urban brick backdrop, that style is given even more attention.
Lensed by photographer Patrick Demarchelier, the Zara TRF Fall 2013 ad campaign stars model trio Kirstin Lijegren, Ondria Hardin and Tilda Lindstam. Although similar to the Zara Fall 2013 campaign, the looks are much more youthful. They were put together by stylist Marie-Amélie Sauvé, who must have referenced the nineties era for the photoshoot.
School Girl Grunge Fashion
The Zara TRF Fall 2013 Ad Campaign is Edgy and Youthful
Trend Themes
1. School Girl Grunge - Opportunity for fashion retailers to create a line that combines the classic school girl look with the edginess of grunge style.
2. Youthful Edginess - Opportunity for fashion retailers to appeal to a younger demographic by incorporating edgier elements into their designs.
3. Nineties Nostalgia - Opportunity for fashion retailers to capitalize on the popularity of nineties fashion by incorporating similar styles into their designs.
Industry Implications
1. Fashion Retail - The fashion industry can benefit from incorporating youthful and edgy elements into their designs to appeal to a younger demographic.
2. Photography - Photographers can find success in capturing the edgy and youthful style of fashion campaigns to market to younger audiences.
3. Advertising - The advertising industry can effectively target younger consumers by featuring fresh and youthful fashion campaigns in their campaigns.