Sandstorm Fashion

The Zara SS10 Lookbook Features a Neutral Palette

Although i haven’t stepped one of these shops in quite some time (I don’t know why, I usually love their fashions), after browsing through the Zara SS10 lookbook, I think I may have to visit one sooner rather than later. Especially since Fab Sugar has informed me that there’s a major sale going on as well.

Featuring a neutral palette with edgy denim pieces and silky materials, the Zara SS10 look book promises an easy breezy wardrobe that still embodies a hipster feel.
Trend Themes
1. Embracing Neutral Palette - Disruptive innovation opportunity: Develop a line of sustainable clothing using neutral colors to cater to the growing demand for eco-friendly fashion.
2. Edgy Denim - Disruptive innovation opportunity: Create a clothing rental service focused on providing customers with trendy and affordable edgy denim pieces.
3. Hipster Fashion - Disruptive innovation opportunity: Launch a direct-to-consumer online platform that curates and sells hipster-inspired clothing from various independent designers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement augmented reality technology in fitting rooms to enable customers to virtually try on clothes before making a purchase.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop a mobile app that allows consumers to easily find and shop for sustainable fashion brands based on their location and preferences.
3. Clothing Rental - Disruptive innovation opportunity: Utilize artificial intelligence algorithms to create personalized clothing recommendations for rental customers based on their style preferences and body measurements.

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