Photographer David Roemer is at the helm of this fun-filled photoshoot for the Zanerobe Spring/Summer 2010 collection. If the lookbook is any indication of what wearing Zanerobe will do for your social life, you may want to keep a lawyer’s phone number on speed dial.
The Zanerobe Spring/Summer collection lookbook shows their models getting into all kinds of crazy stuff, like shoeless golfing, knocking back shots, going out in public sans pants, dressing like a sailor, and lawn jockey mockery.
Weekend Bender Lookbooks
Zanerobe Spring/Summer 2010 is About the Fun Side of Fashion
Trend Themes
1. Shoeless Golfing - Disruptive innovation opportunity: Introduce a line of golf shoes that are designed specifically for playing barefoot.
2. Knocking Back Shots - Disruptive innovation opportunity: Develop a line of innovative shot glasses that enhance the drinking experience.
3. Lawn Jockey Mockery - Disruptive innovation opportunity: Create a line of lawn ornaments that challenge traditional stereotypes and promote inclusivity.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Design a line of clothing that combines fashion with comfort for a fun and carefree lifestyle.
2. Photography - Disruptive innovation opportunity: Develop a technology that allows photographers to capture playful and energetic photos.
3. Alcohol - Disruptive innovation opportunity: Create a new type of alcohol or cocktail that embodies the spirit of socializing and fun.