With its previous fashions incorporating plenty of fun designs, it's no surprise that the new Zanerobe Spring 2011 lookbook follows suit.
The Zanerobe Spring 2011 collection features fashion styles for both guys and girls, providing some geeky chic ideas for all. With a goofy yet scandalous vibe, these photos are naturally gorgeous, with obvious chemistry between the featured models. Take a look through the featured gallery and check out this lookbook for yourselves.
Implications - DIG DEEPER. WHY DOES THE YOUTH MARKET RESPOND SO WELL TO GEEK CHIC?
Due to the heavy influencers of the consumer market, the youth age group has influenced fashion to take a more studious makeover. The youth market controls the media world and this pattern has been popularized by them. Businesses can benefit by providing related geeky fashions to fit the needs and desires of the youth market that influences future fashions.
Back-To-School Chic
The Zanerobe Spring 2011 Collection is Nerdy Fun
Trend Themes
1. Geek Chic Fashion - The trend of incorporating geeky designs and accessories into fashion is growing among youth, presenting opportunities for businesses to cater to this market with related apparel and accessories.
2. Gender Inclusive Fashion - The Zanerobe Spring 2011 collection features fashion styles for both guys and girls, reflecting a growing trend among youth for gender-inclusive fashion that presents opportunities for businesses to provide gender-neutral clothing options.
3. Chemistry-driven Fashion Advertising - The Zanerobe Spring 2011 collection's advertising campaign showcases chemistry between featured models, reflecting a growing trend among fashion advertisers for using on-screen chemistry to create memorable ads that differentiate from other campaigns.
Industry Implications
1. Fashion - The fashion industry can cater to the growing trend of geek-chic fashion and gender-inclusive clothing options, presenting opportunities for businesses to create new lines and subcategories of clothing.
2. Media - Youth market controls the media world and has popularized the geek-chic trend, presenting opportunities for media companies to potentially partner with fashion businesses to promote this trend.
3. Advertising - Fashion advertisers can differentiate their campaigns and appeal to the youth market by using chemistry-driven advertising that promotes memorable campaigns.