Zaddy's arrives to the craft cocktail space as a brand that values sustainability, quality ingredients, and better-for-you products. The brand's first range of canned cocktails are currently available in three unique flavors: Gin Sonic, Corpse Reviver, and Gin(ger) Fizz.
All three flavors are available in 12oz cans that are artfully decorated with pastel colorways and illustrations that speak to the inspiration behind the flavors. The brand spotlights the flavor profile and a list of simple ingredients on the front of the cans, providing consumers with a clear idea of what the formulas contain. With only 100 calories per can, 4.5 ABV, and no more than 3 grams of sugar, Zaddy's provides health-conscious consumers with a cleaner alternative to typical canned cocktails.
Gin-Based Craft Cocktails
Zaddy's Canned Cocktails are Available in Three Refreshing Flavors
Trend Themes
1. Sustainable Craft Cocktails - As more brands prioritize sustainability, there is a disruptive innovation opportunity to create craft cocktails that use eco-friendly ingredients and packaging.
2. Low-calorie Canned Cocktails - With the increasing demand for healthier options, there is an opportunity to create canned cocktails with low calories and sugar, making them more appealing to health-conscious consumers.
3. Creative Flavor Profiles - With the rise of the craft cocktail trend, there is an opportunity to experiment with unique and unconventional flavor profiles, appealing to adventurous consumers.
Industry Implications
1. Alcoholic Beverage - As more consumers turn to canned cocktails for convenience, there is an opportunity for innovation in the alcoholic beverage industry.
2. Packaging - With the demand for eco-friendly packaging on the rise, there is an opportunity for innovation in the packaging industry to design sustainable options for canned cocktails and other beverages.
3. Health and Wellness - As consumers continue to prioritize health and wellness, there is an opportunity for innovation to create healthier options for canned cocktails and other alcoholic beverages.