GQ Magazine has released extra images and outtakes of the energetic photo shoot of Zac Efron, the cover boy of their new May 2009 issue.
The new images show the young heartthrob jumping between cars and doing gymnastic/aerobic moves on a parking meter pole.
Zac Efron's feature was photographed by by Peggy Sirota. Efron can currently be seen in cinemas in the movie '17 Again.'
Implications - With so much staging and scripting going on in the entertainment world, consumers crave an element of reality. Showcasing popular celebrities in spontaneous moments can be related to a business's ability to show the consumer public their human side. Businesses that appear genuine and candid within even the most minute aspects of their brand message appear more trustworthy from a consumer perspective.
Hollywood Photography Stunts
GQ Magazine Shows Zac Efron Jumping on Cars
Trend Themes
1. Celebrity Spontaneity - The trend of showcasing celebrities in spontaneous moments appeals to consumers craving authenticity and can be leveraged by businesses to appear genuine and trustworthy.
2. Energetic Photo Shoots - Photo shoots featuring energetic and active celebrities can capture the attention of audiences and create a buzz around a brand or product.
3. Unconventional Advertising Methods - Using non-traditional advertising methods, such as energetic and spontaneous photo shoots, can be an effective way for businesses to stand out from their competition.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry can benefit from energetic and spontaneous photo shoots featuring popular celebrities to create buzz around their products or services.
2. Entertainment - Entertainment companies and media outlets can capitalize on the trend of showcasing celebrity spontaneity to create engaging content that resonates with their audiences.
3. Advertising and Marketing - The advertising and marketing industry can leverage unconventional methods, such as energetic and spontaneous photo shoots, to create memorable campaigns that stand out from the competition.