It's all about the guns in the Zac Efron for John John Denim photoshoot. Efron's surprisingly large muscles are placed forefront and center for a very clear audience grab for the denim company.
In the more grown-up shoot for Disney's Efron, the young star is able to debut a new, grungier look that is sure to be a hit with his aging fans. Placed in more low key scenarios such as the back of a pick-up truck, hanging out at a bar with friends and chilling in his car, the advertisements are incredibly direct in their advertisement of the denim while promoting Efron.
The 17 Again star has been a huge success on the Disney scene, but now aims for more serious acting work and to appeal to a new crowd.
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