Artist Yusuke Hanai works in collaboration with Vans on a new range full of footwear, accessories, and apparel options. Hanai highlights his illustrative work, drawing inspiration from surfing culture. The footwear selection feature signature designs including the Slip-On SF, the Authentic SF, and the Sk8-Hi Decon SF.
All of the sneakers are adorned in drawings informed through print, spotlighting Hamai's signature aesthetics of cartoon-like images. The palette is a black and white base predominantly, accompanied by some brighter shades of green and red. The graphics are also translated to the apparel options, which feature tees, button-up shirts, and boardshorts. The accessories include a trucker hat and beach towel, resulting in a capsule that readily prepares for the beach.
Surf-Inspired Graphic Casualwear
Yusuke Hanai Creates a Capsule Alongside Vans Full of Graphics
Trend Themes
1. Graphic Surf Culture Clothing - The trend of graphic clothing inspired by surfing culture presents an opportunity for clothing brands to collaborate with artists and incorporate their signature designs.
2. Capsule Collections - The trend of capsule collections offers an opportunity for brands to collaborate with artists and create a unique and limited line of products that highlight their artistry, thereby attracting consumers looking for exclusive, one-of-a-kind clothing options.
3. Cartoon-inspired Sneaker Designs - The trend of using cartoon-like drawings in sneaker designs presents an opportunity for footwear brands to collaborate with artists and incorporate their unique graphics onto shoes, potentially appealing to young consumers who prefer playful and distinctive designs.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of graphic surf culture clothing to bring unique and trendsetting collections to the market that are inspired by the artistry and style of surfing culture.
2. Footwear - The footwear industry can incorporate cartoon-inspired designs into their products, which can appeal to a younger audience and offer unique and distinctive shoes with print designs from artists for consumers.
3. Art - The art industry can take advantage of capsule collections and collaborate with fashion and footwear brands to feature their artwork on clothing and shoes, which can help artists reach new audiences and potentially lead to increased sales and brand awareness.