The rise of online literature is responsible for the declining bookstore industry, but the Yueyue/Zhida bookstore’ project in Shanghai is putting forth an effort to spark an interest in heading to a store to find a new book.
The thoughtfully designed space features two unique atmospheres that can be accessed through two entryways. The first space is for lovers of general literature, while the other focuses on topics like history and philosophy. Both environments blend into one another throughout the space as some rooms feature vibrant colorways and dynamic textiles mixed with old pine shelves and classic wooden desks.
The fusion of contemporary and more nostalgic designs helps different kinds of readers mingle with one another, while reviving the bookstore's aesthetic without compromising its integrity. Photo Credits: designboom, archdaily
Dual-Entry Bookstores
Yueyue/Zhida Bookstore Project Features 2 Design Aesthetics
Trend Themes
1. Dual-entry Bookstores - Creating bookstores with dual entryways and two unique atmospheres to attract and engage different types of readers.
2. Blending Contemporary and Nostalgic Designs - Combining modern aesthetics with traditional elements to revive the bookstore industry and cater to diverse reader preferences.
3. Reviving the In-store Experience - Designing thoughtfully curated spaces that encourage people to visit physical bookstores and rediscover the joy of browsing through books.
Industry Implications
1. Retail - Exploring innovative store designs and layouts to enhance the in-store experience and reinvigorate the declining bookstore industry.
2. Architecture - Collaborating with architects and designers to create unique and visually appealing bookstore spaces that blend contemporary and nostalgic elements.
3. Publishing - Partnering with bookstores to create engaging and immersive spaces that promote physical book sales and cater to different reader interests.