The 'It' bag has faded into the fashion background over the past few seasons, but Yves Saint Laurent is bringing it back with the YSL 'Roady' bag. But not only is the luxury fashion house bringing back the must-have bag, it's making sure the must-have bag isn't the same for every fashionista.
For a limited time, bag enthusiasts in Los Angeles and New York City will be able to customize their YSL Roady through color, material (patent, sting ray or black nappa), and handle design, of which there are 29 different options including lizard, ostrich, and crocodile. There will also be a complimentary monogram inside the bag. Of course, all this personalization doesn't come cheap. The 'Roady will set you back anywhere from $1,195 to $1,795, and up to $515 extra for the special handles.
Personalized 'It' Bags
The YSL 'Roady' Can Be Customized to Your Tastes
Trend Themes
1. Customized Luxury Products - YSL's personalized 'Roady' bag reflects a trend towards customized luxury products, allowing customers to customize their own unique bag.
2. Revival of 'it' Bags - The YSL 'Roady' bag's customization options bring back the trend of 'It' bags, offering a modern twist with personalized features.
3. Exclusive Limited-time Offerings - The limited-time availability of customized YSL 'Roady' bags in select cities highlights the trend of exclusive offerings for a sense of exclusivity amongst fashion enthusiasts.
Industry Implications
1. Luxury Fashion - The demand for personalized luxury products like the YSL 'Roady' bag creates opportunities for the luxury fashion industry to capitalize on customer preferences.
2. E-commerce - The customization trend seen in YSL's 'Roady' bag can be leveraged by e-commerce platforms to offer personalized shopping experiences and increase customer engagement.
3. Leather Goods - The YSL 'Roady' bag's customizable features present disruptive innovation opportunities for the leather goods industry, allowing for unique and personalized designs.