The YSL Lipstick Pods made its debut at CES 2021, presenting consumers with the latest innovation in the cosmetics world that's sure to shake up the industry. Makeup is all about self-expression, and there's no better way to express yourself than by creating a lipstick shade entirely unique to yourself.
YSL is now making that a possibility with its 'Yves Saint Laurent Beauté Rouge Sur Mesure Powered by Perso' device. While the name might be long, the device itself is entirely uncomplicated. To get a unique shade, consumers can place three lipstick colors of their choosing into the device. From there, the three colors are combined into one beautiful, wearable shade. What's more, is that the device is bluetooth-enabled, and can be controlled through an app.
Bespoke Lipstick-Printing Devices
YSL Lipstick Pods Allow Users to Create Lipstick At-Home
Trend Themes
1. At-home Custom Lipstick - Innovation opportunity for cosmetic brands to cater to consumers' desire for individualized beauty experiences at home.
2. Personalized Beauty Devices - Opportunity for tech companies to create customized beauty devices that offer consumers unique, tailor-made products with the convenience of technology.
3. Bluetooth-enabled Beauty Devices - Opportunity for electronics companies to expand into the beauty industry by creating bluetooth-enabled devices that enhance the consumer's beauty experience.
Industry Implications
1. Cosmetic Industry - Opportunity for cosmetic brands to invest in and develop technology that offers consumers a more personalized and unique beauty experience.
2. Tech Industry - Opportunity for tech companies to collaborate with cosmetic brands to develop personalized beauty devices and apps that enhance the cosmetics industry with cutting-edge technology.
3. Electronics Industry - Opportunity for electronics companies to expand into the beauty industry by creating innovative and technologically advanced devices that revolutionize the way consumers approach beauty.