Attempting to have YouTube video ads cut down, the YouTube ad Petition seeks to gain media and civilian attention to make a statement to the video-hosting giant. Asking anyone in agreement with their philosophy to Tweet it, like it, or share it across any social media platform you wish, Andy Leek's petition wants to make the ads die down.
With 10 second to 30 second ads eating up time at the beginning of every video you attempt to view on YouTube, many have complained that their time is being wasted. With a personalized letter to YouTube, Leek hopes to persuade them that while they won't lose their viewers, if they were to change their actions they could revert back to being the better alternative to TV. Simply stating that they do not wish for the ads to disappear completely (they've got to make money somehow), the petition clarifies they are just looking for a reduction or a new form of advertising to show some love to their loyal viewership.
If you wish to participate, visit the website and Tweet your complaint to #ihateyoutubeads.
Video-Hosting Protests
The YouTube Ad Petition Challenges Excessive Promotions
Trend Themes
1. Ad Reduction - Companies can disrupt the advertising industry by finding more engaging and less intrusive ways of advertising, such as shorter ads or interactive ads.
2. Social Media Activism - As more people turn to social media to express their concerns and opinions, companies should embrace the power of social media and engage with their audience through these platforms.
3. Video-hosting Alternatives - As more people voice their frustrations with excessive ads on sites such as YouTube, there may be an opportunity for other video hosting platforms to gain market share by offering a more streamlined ad experience.
Industry Implications
1. Online Video - Companies in the online video industry can seize the opportunity to differentiate themselves by offering a better ad experience that considers the viewers' complaints.
2. Digital Advertising - With the rise of ad-blocking and audience frustration towards intrusive ads, companies in the digital advertising industry could benefit from developing more targeted and less annoying ads.
3. Social Media - As social media becomes a platform for social activism, companies in various industries can leverage this trend by engaging with their audiences and creating campaigns that resonate with their values and beliefs.