Youthful fashion is definitely a broad concept, with many different implications within the industry. Represent recently launched a lookbook for its Fall/Winter 2019 collection, which is meticulously shot in the outdoors. Spotlighting a number of props -- a dog and an abandoned car being some of them, the youthful fashion line exudes a degree of pure edginess.
The entire Fall/Winter 2019 capsule by Represent is inspired by the personal wardrobe of the brand's founders -- George and Mike Heaton. More precisely, the garments are said to "reflect key moments in their youth updated with the lessons learned from adulthood." It is here where the playful and carefree aspects of youthful fashion mix with the sophisticated and high-end sensibilities of the adult wardrobe. Heavily dependent on the plaid motif, the Fall/Winter 2019 uses British fashion as the base for its silhouettes.
Edgy Contemporary Fashion
The Represent's Fall/Winter 2019 Collection Points to Youthful Fashion
Trend Themes
1. Youthful Fashion - Disruptive innovation opportunity: Create a fashion line that combines the playful and carefree aspects of youth with sophisticated and high-end sensibilities of the adult wardrobe.
2. Outdoor Fashion Shoots - Disruptive innovation opportunity: Develop innovative ways to shoot fashion lookbooks outdoors, using props and settings that add edginess and uniqueness to the brand.
3. Personal Wardrobe Inspiration - Disruptive innovation opportunity: Design a fashion collection that reflects key moments in the lives of the brand's founders, capturing the essence of their personal style and experiences.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce a new brand that specializes in edgy contemporary fashion, catering to the youth market seeking unique and bold wardrobe choices.
2. Photography - Disruptive innovation opportunity: Provide innovative outdoor fashion photography services that incorporate unique props and settings to create visually striking fashion lookbooks.
3. British Fashion - Disruptive innovation opportunity: Launch a fashion line that takes inspiration from British fashion and reimagines it with modern silhouettes and contemporary design elements.