Plus-size retailer 'Yours Clothing' has found a way to make your dressing room experience a little more enjoyable.
I can't imagine anyone actually enjoys fitting rooms, or, as I like to refer to them, the Seventh Circle of Hell. And why would they? They're an irregularly-shaped, confined space with bad lighting and 360-degree mirrors. I think I speak for everyone when I say "No, thank-you."
Realizing the discomfort that change rooms inflict on its clientele, the UK-based brand has added a new feature to the dressing rooms in its London location. The rooms come equipped with an interactive technology designed to compliment shoppers as they try things on -- since we don't always have the luxury of shopping with our best friends. A little positive reinforcement can't hurt, but it remains to be seen whether the disembodied delivery is effective.
Complimentary Dressing Rooms
'Yours Clothing' Features Interactive Change Rooms
Trend Themes
1. Interactive Dressing Rooms - The rise of interactive technology in dressing rooms to improve customer experience in the fashion industry.
2. Personalized Customer Service - The adoption of personalized services to cater to individual customer needs and preferences in the fashion industry.
3. Emotional Retailing - The trend towards emotional engagement between customers and retailers, using technology to enhance customer satisfaction and loyalty.
Industry Implications
1. Fashion Industry - Interactive dressing rooms and personalized services offer disruptive innovation opportunities for fashion retailers looking to enhance customer experience and engagement.
2. Technology Industry - The development of interactive technologies for dressing rooms presents disruptive innovation opportunities for technology companies looking to enter the retail industry.
3. Retail Industry - The adoption of personalized customer services and emotional retailing presents disruptive innovation opportunities for retailers across various industries to improve customer satisfaction and loyalty.