'Young People Want In' is a smart ad aired in Sweden by its SocialDemokraterna party for their upcoming elections. The commercial depicts the hustle and bustle of grown-ups working in their different fields. They're shown shaking hands, swapping business cards and even operating in an operating room -- all day-to-day occurrences for the hardworking adult.
Throughout the commercial, a teenager is shown watching the hustle and bustle. The SocialDemokraterna party seems to be targeting its commercial towards the youth, as the commercial ends with the slogan, "207000 young people want to join in. We can't wait. Social Democrats."
Youth Encouragement Ads
Sweden SocialDemokraterna Says the 'Young People Want In'
Trend Themes
1. Youth Engagement in Politics - Opportunity for political parties to leverage targeted youth engagement campaigns.
2. Inter-generational Advertising - Potential for inter-generational advertising campaigns that connect with both youth and adult demographics.
3. Empowerment Marketing - Opportunity for brands to drive social change through empowering marketing campaigns targeted towards young people.
Industry Implications
1. Political Campaigns - Opportunities for political parties to increase youth engagement and encourage participation in democratic processes.
2. Advertising - Potential for advertising agencies to create inter-generational campaigns that target both youth and adult demographics.
3. Social Marketing - Opportunity for brands to connect with young people through empowering marketing campaigns that promote social change.