The Young Frankk Spring/Summer 2013 lookbook showcases a series of exceptionally gilded accessories. Bound within its seasonal advertisements are plates of gold, displayed in a dainty manner here via ivory ropes and loosely hanging chains.
Christine Young is the designer behind Young Frankk. Her advertisements are for the most part muted, revealing light ivory and peach tones by way of the models. She proves in this way that little is needed to accentuate her Spring/Summer 2013 collection as it instead stands out all on its own.
Quality is also central to Young's project as she used intricate production techniques, "Each corded necklace and bracelet is hand braided with tan satin cording using a Japanese braiding technique called Kumihimo."
Gold Plated Lookbooks
The Young Frankk Spring/Summer 2013 Collection is Gilded
Trend Themes
1. Gilded Accessories - Disruptive innovation opportunity: Explore the use of alternative materials and techniques to create gilded accessories at a lower cost.
2. Muted Advertisements - Disruptive innovation opportunity: Experiment with unconventional advertising methods that utilize muted colors to make a statement.
3. Hand Braiding Techniques - Disruptive innovation opportunity: Develop automated machines or tools that can replicate the intricate hand braiding technique used by Young Frankk.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Integrate technology and innovative materials into the production of fashion accessories to create unique and luxurious designs.
2. Advertising and Marketing - Disruptive innovation opportunity: Utilize muted color schemes and minimalist designs in advertisements to capture attention and differentiate from traditional marketing approaches.
3. Craftsmanship and Artisanal Techniques - Disruptive innovation opportunity: Combine traditional craftsmanship with automation and robotics to increase efficiency and scalability in the production process.