The You Need a Vanmoof ad campaign appeals to three very different personalities who all share a common need: The need to get out of whatever situation they are in at the present moment. Thanks to the Vanmoof bicycle, that escape is made possible.

Conceived and executed by Lithuania-based ad studio Love Agency, the You Need a Vanmoof ad campaign uses the currently love of quirky illustrations to convey the blatant differences between each character seen in the three posters. By honing in on their dissimilarities, it makes their similar goal stand out even more. It effectively shows that though the world is filled with people who are innately different from one another, they often share the same desires, one of which the Vanmoof bike satisfies.