Following the 2007 debut of their cucumber flavored soda drink, Pepsi Japan just recently released a new yogurt flavored Pepsi drink called Pepsi White. The pop combines the smooth and refreshing taste of yogurt with cola. So if you are in Tokyo, run, don't walk, to your nearest convenience store, it is only available for a limited time.
Implications - In recent times, consumers have began to change their diet to be more healthy due to rising concerns of obesity and diseases. Pepsi White compliments the food that consumers are currently eating by making it more appealing to health-conscious consumers. Businesses have to make their products reflect consumers' current habits in order to gain attention in their market and have successful product lines.
Yogurt Flavored Pop
Pepsi White in Japan
Trend Themes
1. Healthy Flavored Beverages - The trend of creating healthier beverage options has opened up opportunities for unique flavor combinations like yogurt-infused soda.
2. Limited Edition Products - Pepsi White's limited availability creates scarcity and exclusivity, driving demand and sales.
3. Crossover Flavors - Combining unexpected flavors like yogurt and cola appeals to adventurous consumers seeking novel taste experiences.
Industry Implications
1. Beverage Industry - The beverage industry can explore innovative ways to incorporate healthier and unique flavor combinations into their product offerings.
2. Convenience Store Industry - Convenience stores can take advantage of limited edition products like Pepsi White to attract customers and increase foot traffic.
3. Food Innovation Industry - The food innovation industry can leverage crossover flavors to create new and exciting taste sensations for consumers.