Carolyn Kim is putting a creative twist on a beloved Korean liquor with her new spirits line called 'Yobo Soju.' While soju is one of the most popular spirits in the world, many brands continue to use cheap ingredients that leave consumers feeling less-than-pleasant the next morning. Kim is trying to remedy soju-induced hangovers with a higher-end version of the beloved Korean liquor.
Yobo Soju is a line of small-batch soju made from Catawba grapes instead of traditional ingredients such as rice or barley. The grapes used are sustainably sourced and the liquor contains no sulfates, additives, preservatives or sugars. Eliminating the use of filters and sweeteners gives Yobo Soju a taste that is much smoother and more complex than cheaper varieties of the spirit. Yobo Soju also differs from traditional soju in that it can be enjoyed without the risk of a nasty hangover the next day.
With more consumers embracing global liquors such as soju, this new spirits line provides a higher-quality option.
Grape-Based Korean Liquors
The Yobo Soju Line is Made from Grapes Instead of Rice or Barley
Trend Themes
1. Sustainable Liquor - Creating higher-end spirits made from sustainably sourced ingredients offers a disruptive innovation opportunity in the liquor industry.
2. Healthy Alcoholic Beverages - Producing liquor free from sulfates, additives, preservatives, and sugars taps into the trend of health-conscious consumers seeking healthier alcohol options.
3. Hangover Prevention - Introducing a soju variant that can be enjoyed without the risk of a hangover provides a disruptive innovation opportunity in the spirits market.
Industry Implications
1. Beverage Industry - The creation of a higher-quality soju using alternative ingredients presents disruptive opportunities in the beverage industry.
2. Sustainable Agriculture - Sourcing grapes sustainably for liquor production opens up disruptive innovation possibilities in the sustainable agriculture sector.
3. Health and Wellness Industry - Developing healthier alcoholic beverages that align with consumers' focus on wellness presents disruptive opportunities in the health and wellness industry.