Austrian brand YLVA's Beta collection proves that life is not black and white, but many shades of gray. The collection is made up of edgy, cut-out pieces in shades varying from charcoal to slate, modeled by Judith Thaler.
YLVA is a brand that manages to simultaneously be at one with nature and the spiritual realm, while retaining a distinctly urban look and feel. All of the hand-made pieces in this collection incorporate a wolf in some form, which acts as a symbol of strength and mysticism. This collection will definitely appeal to those of you that list the wolf as your spirit animal.
Julie Brass photographed Thaler in a far-off stone pit for the lookbook, conceptualized and styled by Claudia Lecnik. Makeup artist Agnes Veegh complemented the grey jewelry with a sultry smokey eye.
Mystical Nordic Jewelry
The YLVA Beta Collection Encourages a Spiritual Connection
Trend Themes
1. Mystical Jewelry - The YLVA Beta Collection taps into the growing trend of spiritual and mystical jewelry that appeals to consumers seeking a deeper connection.
2. Handmade Accessories - The handmade nature of the YLVA Beta Collection presents an opportunity in the market for unique and artisanal accessories that stand out from mass-produced alternatives.
3. Animal Symbolism - The use of the wolf as a symbol in the YLVA Beta Collection reflects the trend of incorporating animal symbolism in jewelry design, appealing to consumers drawn to the mysticism and power associated with certain animals.
Industry Implications
1. Fashion Accessories - The YLVA Beta Collection highlights the potential for growth in the fashion accessories industry, particularly in the niche of unique and spiritually-inspired jewelry.
2. Handmade Crafts - The handmade nature of the YLVA Beta Collection showcases the potential for growth in the handmade crafts industry, where consumers are seeking unique and personalized products.
3. Jewelry Design - The YLVA Beta Collection presents an opportunity for innovation and creativity in the jewelry design industry, by incorporating symbolic elements and exploring the fusion of nature and spirituality in jewelry.