American activewear brand Fabletics has announced that it is launching its first Yitty by Lizzo shop-in-shop at Fashion Place Mall in Murray, Utah.
The new store will be the first shop to feature both Fabletics and Yitty's branding in the storefront. For those unfamiliar, Yitty is an apparel brand founded by Grammy award-winning artist Lizzo. Last April, Fabletic teamed up with the superstar-back brand to launch a new line of shapewear items.
The new Murray shop-in-shop is 300 square feet and will be included inside the Fabeltics store, taking up about 10 percent of the location's total space. The shop will feature Yitty's signature size-inclusive mannequins, Yitty-branded wallpaper, and interactive digital displays. According to a spokesperson from Fabletics, the company plans to begin opening additional Yitty shop-in-shops moving forward.
Inclusive Shapewear Shop-in-Shops
Fabletics Launches Its First-Ever Yitty Shop-in-Shop in Utah
Trend Themes
1. Inclusive Apparel Shop-in-shops - The rise of size-inclusive clothing brands like Yitty presents opportunities for fashion retailers to create shop-in-shop concepts that cater to consumers of all sizes.
2. Celebrity Collaborations - The success of the Fabletics and Yitty collaboration shows the potential for other celebrity-backed clothing brands to partner with established retailers for mutual benefit.
3. Interactive Retail Spaces - Interactive digital displays and other technologies in the Yitty shop-in-shop demonstrate the demand for immersive, tech-enhanced shopping experiences.
Industry Implications
1. Fashion Retail - Fashion retailers could benefit from creating more inclusive and diverse shopping experiences, such as offering size-inclusive lines and bringing in celebrity-backed brands.
2. Celebrity Backed Brands - Celebrities could leverage their personal brand and popularity to create successful partnerships with established retailers, bringing their unique styles and fanbases to a wider audience.
3. Retail Technology - The incorporation of interactive digital displays and other advanced technologies in the Yitty shop-in-shop shows the potential for technology to enhance and transform the traditional retail experience.