The picnic blanket is a necessary accessory for al fresco eating, but it can be a burden to carry. The Yield Bag is a clever Kickstarter-funded project that proposes the combined functions of tote and rug.
The shoulder bag is held together by seams that are actually zippers, allowing you to undo every side of it, open it up, and spread it across the grass. For such a tidily stitched and lightweight sack, it's quite surprising how effective and expansive it is for this second function.
Rachel Gant and Andrew Deming's creation unfolds into a trapezoid with its strap on one side, playfully suggesting the other form that it takes. The Yield Bag comes in red and gray and comfortably accommodates one or two sitters.
Unfolding Handbag Blankets
The Yield Bag Carries Your Snacks and Equips You for a Picnic
Trend Themes
1. Multipurpose Bags - Developing bags with multiple functions can create more value for consumers and reduce the need for multiple products.
2. Innovative Textiles - Exploring new textile designs can lead to the creation of lightweight, durable, and multi-functional products like the Yield Bag.
3. Convenient Outdoor Accessories - Designing products that make outdoor activities more convenient and enjoyable, such as the Yield Bag, can be a successful market opportunity.
Industry Implications
1. Outdoor Gear and Apparel - Incorporating multi-functional outdoor gear can set businesses apart and increase convenience and satisfaction for consumers.
2. Consumer Goods - Innovative textile and product designs for everyday items like tote bags can create new consumer goods opportunities and increase customer satisfaction.
3. Crowdfunding Platforms - Supporting innovative and unique projects like the Yield Bag on crowdfunding platforms can enable individuals with innovative product ideas to bring their ideas to life.