Equinom, an Israeli plant-based nutrition company, will be partnering with Meatless Farm and its ingredients subsidiary, Lovingly Made Ingredients to create yellow pea protein. The new partnership will deliver up to 50% more protein in the grain, helping to reduce Lovingly Made Ingredients’ carbon footprint. This is especially noteworthy as yellow pea is one of the fastest-growing sources of protein in the plant-based market with an expected global worth of $140 billion by 2029.
In addition, the brand announced plans to l release its first limited edition pea concentrate to selected leading food manufacturers in an effort to make the alternative meat industry healthier, cleaner, and more valuable.
Pea-Based Protein Partnerships
Meatless Farm Partners with Equinom to Deliver Yellow Pea Protein
Trend Themes
1. Plant-based Protein - Equinom and Meatless Farm partnering to create pea-based protein.
2. Yellow Pea Protein - Yellow pea protein is becoming a fast-growing source of protein in the plant-based market.
3. Alternative Meat Industry - Meatless Farm's limited edition pea concentrate aims to make the alternative meat industry healthier, cleaner, and more valuable.
Industry Implications
1. Food Production - Partnerships between plant-based nutrition companies and food manufacturers offer opportunities for disruptive innovation in food production.
2. Sustainable Agriculture - Producing more protein from peas can help reduce carbon footprint, making sustainable agriculture a potential disruptive innovation opportunity.
3. Health and Wellness - The growth of plant-based protein and the increased demand for healthier, cleaner meat alternatives creates opportunities for disruption in the health and wellness industry.