Uber is constantly pushing the envelope to demonstrate its dedicated to customer satisfaction, which is why it's thanking riders in Asia with a personalized music video entitled 'Year with Uber.'
Using a unique engine built by R/ GA Singapore, the ride hailing company created a system that enabled consumers in Asia to view their 2017 trip history in the form of an interactive music video. According to the brand, the system splits into over 5,000 possible story line combinations, offering something unique to every individual. The video plays a groovy tune, while a colorful illustration describes some of the user's trip highlights, including longest trip in kilometers and number of trips taken. To make things even more personalized, the tool features country-specific elements such as "fun-loving aunties waving hi to riders in Singapore, tuk-tuks for the Thai, and Diwali lanterns for riders in India."
Personalized Ride Share Videos
Year with Uber Turns a Rider's 2017 Trip History into a Music Video
Trend Themes
1. Personalized Ride Share Videos - Uber's personalized music video allows riders to view their trip history in a unique and interactive way.
2. Interactive Storytelling - The system's over 5,000 possible story line combinations offer a new form of personalized entertainment.
3. Localization in User Experience - The country-specific elements in the video tool enhance the personalized ride experience for riders in different regions.
Industry Implications
1. Ride Hailing - The personalized ride share video innovation by Uber enhances customer satisfaction and engagement in the ride hailing industry.
2. Entertainment - Interactive storytelling through personalized videos provides a disruptive entertainment option for consumers.
3. Technology - The unique engine built by R/ GA Singapore showcases the potential for disruptive innovation in personalized video experiences.