In order to promote tourism in Turkey, 2020 was declared the Year of Patara and released a subsequent icon. Patara harbors a richness that is hard to find in the world where history and nature are intertwined. Due to this, it is very difficult to reduce or to try to describe Patara with a single icon.
Designed on the basis of Patara’s initial letter, the logo symbolizes Patara’s historical and cultural richness. The wave on the longest side of the logo represents a magnificent beach. The miracle journey of Caretta-Caretta’s is also immortalized within the logo. The rest consists of the parliament building where important steps of the pluralist management model were taken. The lighthouse symbolizing the maritime trade, and the entrance gate of the city stand out as cultural assets owned by Patara in an aesthetic composition.
Refreshed Cultural Branding
Turkey and Tourism Ministry Declared 2020 as the Year of Patara
Trend Themes
1. Heritage-inspired Brand Identities - Businesses and organizations can create refreshed brand identities inspired by their cultural heritage to promote their unique offerings and engage with consumers emotionally.
2. Sustainable Tourism - Tourism and hospitality companies can promote sustainable tourism by highlighting environmentally conscious practices and promoting eco-friendly offerings to attract a growing market of eco-tourists.
3. Local Tourism Promotion - Governments and tourism boards can promote local destinations by declaring them as a year-long or seasonal focus, creating targeted campaigns that showcase their unique offerings and attract domestic travelers.
Industry Implications
1. Hospitality - Hospitality companies can develop cultural branding initiatives to create unique and memorable guest experiences that differentiate them from competitors and attract consumers seeking an authentic travel experience.
2. Tourism - City and state tourism boards can adopt cultural branding and sustainable tourism initiatives to create a positive impact on the environment and local communities, while attracting more visitors and boosting the economy.
3. Design - Design agencies and professionals can help businesses and organizations create culturally-inspired brand identities that are visually appealing and effectively communicate their unique offerings and values to consumers.