The Yamaha Oxi-Sanitation ad campaign addresses a very common yet often overlooked issue with helmets, the fact that they can be home to hard to get rid of bacteria. Since helmets are not the easiest piece of headgear to keep clean, it is pretty handy to have one that kills bacteria on its own.
Conceived and executed by Sao Paolo-based ad agency FAM, the Yamaha Oxi-Sanitation ad campaign features three helmets, each with a bacteria either surrendering, dying or pleading for help. It illustrates hilariously and quite adorably (for those who can find it in their hearts to view bacteria as adorable) how the Yamaha Oxi-Sanitation helmet works. This eco-friendly treatment makes sure that when the rider puts on his or her Yamaha helmet, he or she isn't imprisoning her head with infectious bacteria.
Bacteria-Beating Busbies
The Yamaha Oxi-Sanitation Ad Campaign Addresses a Common Helmet Issue
Trend Themes
1. Eco-friendly Sanitization - Companies that develop eco-friendly sanitizing products and services have an opportunity to tap into the market of health-conscious consumers.
2. Anti-bacterial Gear - Manufacturers that incorporate anti-bacterial properties in their products can offer an innovative solution for common bacteria-related issues.
3. Humorous Advertising - Ad agencies that create humorous and adorable ad campaigns can increase brand awareness and engagement with their target audience.
Industry Implications
1. Personal Protective Equipment - The personal protective equipment industry can benefit from incorporating eco-friendly, anti-bacterial properties in their products for better user health and hygiene.
2. Health and Wellness - Companies in the health and wellness industry can explore the use of anti-bacterial products and services to better serve their customers' health needs.
3. Advertising - Ad agencies that specialize in humorous advertising campaigns can offer their services to brands in various industries looking to increase engagement with their audience.