Celebrity-Backed Injectable Campaigns

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Demi Lovato is Xeomin's New Self-Love-Promoting Ambassador

Demi Lovato stands as a vocal advocate for self-care and empowerment, a message she is further amplifying through her recent appointment as the ambassador for Xeomin, an innovative injectable neurotoxin alternative to Botox.


As part of Merz Aesthetics' esteemed Beauty on Your Terms campaign, Lovato joins a roster of esteemed musicians including Christina Aguilera, Joe Jonas, and Teyana Taylor.

With her involvement, Lovato is spreading the importance of self-care and also promoting the utilization of Xeomin as a viable option in skincare routines. Designed to address moderate to severe frown lines between the eyebrows, Xeomin offers a versatile solution for individuals seeking effective anti-wrinkle treatments.

"The Beauty on Your Terms campaign really resonates with me because I have always believed in the importance of being true to who you are and owning the choices that help you look and feel like the best, most authentic version of yourself," Lovato said in a statement.

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