Structured silhouettes and a range of vivid textile prints stand out in this advertorial series that showcases designer Xenia Laffely's menswear pieces. Though clad in a range of graphic prints, this collection relies on classic cuts and impeccable tailoring that is the work of the Swiss designer.
Based in Geneva, Xenia Laffely pairs unexpected print pairings, creating vibrant ensembles that catch one's eye. These pairings are photographer against a series of equally bold backdrop vignettes that make this advertorial visually wild.
Xenia is a graduate of the University Of Art & Design Of Geneva where she received a degree in history of Art and modern French before venturing off into fashion design. Her collection is entitled "You won't have any other icon than me and you'll eat your father", a bizarre name that fits with the line's conceptual theme.
Pattern-Layered Menswear Catalogs
These Xenia Laffely Fashions Embrace Unconventional Concepts
Trend Themes
1. Structured Silhouettes - Disruptive innovation opportunity: Develop new techniques and materials for creating structured silhouettes that are visually striking and showcase impeccable tailoring.
2. Vivid Textile Prints - Disruptive innovation opportunity: Explore new printing technologies and sustainable materials to create vivid textile prints that combine unexpected pairings and vibrant ensembles.
3. Bold Backdrop Vignettes - Disruptive innovation opportunity: Create innovative and customizable backdrop solutions for fashion photography that enhance the visual impact of the collection being showcased.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Integrate technology into the fashion design process, such as 3D printing or virtual fitting rooms, to push the boundaries of traditional menswear.
2. Textile Printing - Disruptive innovation opportunity: Develop eco-friendly and sustainable printing methods for textiles that allow for creative pairings and customization, meeting the demand for unique and vibrant designs.
3. Backdrop Solutions - Disruptive innovation opportunity: Combine advanced materials, lighting, and projection technologies to create versatile and interactive backdrop solutions for various industries, including fashion photography.