Microsoft is building on gaming-themed items and bringing it into the personal hygiene market with Xbox Body wash. The move comes as a result of a partnership with Axe body spray and the pair will release Xbox-themed hygiene products including, body wash, shower gel, body spray, and deodorant. Gaming-themed products have come in many forms in the past as clothing, and furniture have been prominent items for game enthusiasts to purchase. However, this venture will mark the first game-themed personal hygiene products from a major console manufacturer.
The company has stated that its body wash has a green citrus smell, with notes of lime, lemon, and herbs like mint and sage. The Xbox body wash, as well as the Xbox personal hygiene line, will be launching in Australia and will do so this July.
Console-Themed Body Wash
Microsoft Partnered with Axe to Release an Xbox Body Wash
Trend Themes
1. Gaming-themed Personal Hygiene Products - There is a growing trend of major console manufacturers venturing into personal hygiene products, providing an opportunity for companies to collaborate and create gaming-themed personal care items.
2. Niche Fragrances and Scents - There is an emerging trend of personal care products using unique and unexpected scents, providing an opportunity for companies to create niche fragrances to stand out in the market.
3. Cross-industry Collaborations - The collaboration between Microsoft and Axe on the Xbox Body Wash highlights an opportunity for companies to collaborate outside of their core industries and expand into new markets.
Industry Implications
1. Personal Hygiene Products - The introduction of gaming-themed personal hygiene items by console manufacturers provides an opportunity for the personal hygiene industry to tap into the gaming market and create unique products to stand out.
2. Gaming Industry - The collaboration between Microsoft and Axe to release Xbox Body Wash highlights an opportunity for the gaming industry to expand into new markets and create new revenue streams through cross-industry collaborations.
3. Fragrance Industry - The use of unique and unexpected scents in personal care products, such as Xbox Body Wash, presents a growth opportunity for the fragrance industry to create niche fragrances and expand into new markets.