Japanese women’s shoe brand X-Girl has teamed up with Nike to create a new Blazer Mid. Available in black and silver, both versions of the shoe are equally eye-catching considering they look like they were sprinkled with fairy dust. Strong enough for a man, but made for a woman, these shoes are sweeter than a Savannah stroll in the summer time.
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Check out more on the X-Girl and Nike collaboration above. Also, be sure to check out other Nike kicks on Trend Hunter below.
Sparkle Bright Nikes
X-Girl and Nike Sportswear Bring Out the New Blazer Mid
Trend Themes
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Glitter Shoes — The trend of sparkly and glittery shoes is on the rise as collaborative brands continue to release limited editions of such shoes.
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Gender-neutral Shoes — The rise of gender-neutral fashion and inclusivity is leading to more designs being released as hybrids, like the X-Girl and Nike collaboration.
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Limited Edition Collaborative Shoes — Limited edition collaborations between brands are becoming more popular as a way to create unique designs and generate buzz.
Industry Implications
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Footwear — The footwear industry has the opportunity to explore playful designs with unique materials like glitter while experimenting with hybrid shoe designs.
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Fashion — The fashion industry can capitalize on playful designs and gender-neutral clothing by creating unique and hybrid pieces that appeal to a larger audience.
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Marketing and Promotion — Marketing and promotion industries collaborating with fashion and footwear brands have the opportunity to create buzz and demand for unique, limited edition designs that appeal to a wider audience.