The WTAPS 2013 Spring/Summer 'Philosophy' collection centers around outdoor living and the exploration of nature in all its wonder. The collection is brazen, comfortable and suited for any weather conditions. You can simply layer up or disrobe the garments depending on the fluctuations in weather.
The stunning lookbook for the collection features a group of outdoors men as they go through their daily tasks. Fantastic shots include a man bundled up in layers huddled by the bon fire, a pair of boots precisely placed outside the cabin, two men building a deck and a lone man in a cozy sweater relaxing in a tent.
The WTAPS 2013 Spring/Summer 'Philosophy' collection focuses on the fusion of elements and woodland inspiration for contemporary men.
Woodland Militant Outerwear
The WTAPS 2013 Spring/Summer Collection is Outdoorsy
Trend Themes
1. Outdoor Living Fashion - With a focus on combining style and functionality in outdoor apparel, there are opportunities for disruptive innovation in the fashion industry for those who can marry design with technical features.
2. Layering Clothing - The ability to layer up or down based on weather changes presents opportunities in the garment industry for innovative materials that are both lightweight and durable.
3. Woodland-inspired Apparel - There is a growing trend for outdoor lifestyle clothing designs, with opportunities in fashion for creative designers to offer new takes on the classic hunting, fishing and general outdoor wear.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate technical features in clothing designs and create more wearable outdoor clothing for people who love the outdoors.
2. Garment Industry - Garment companies are presented with opportunities to create lightweight and durable clothing for outdoor enthusiasts who wish to layer according to weather changes.
3. Sportsman Clothing Industry - Sportsman apparel companies can have an innovative response to the growing trend for outdoor wear inspired by woodland as well as explore new designs for hunting, fishing, and other outdoor activities.