Unsmiling Celeb Ediorials

The WSJ Magazine April 2014 Photoshoot Stars Scarlett Johansson

Although undeniably pretty, the WSJ Magazine April 2014 cover shoot begs the now famous (and morbid) question, "Why so serious?" As though shot after the accompanying interview with American actress Scarlett Johansson, which could very well be the case, the photoshoot embodies one of her statements, "I don’t want to always have to be trendy and glamorous and an object of desire."

Easy going and elegant in the WSJ Magazine April 2014 cover shoot, it is nevertheless hard not to imagine the blonde beauty ever being anything but desirable and glamorous. She was shot by Alasdair McLellan in a sunny apartment. Styled by Marie Chaix, the 'Captain America: Winter Soldier' star is clad in Proenza Schouler, Christopher Kane and Alexander Wang.
Trend Themes
1. Undeniably Pretty Photoshoots - There is an opportunity to create photoshoots that capture beauty without adhering to traditional standards of glamour and desire.
2. Elegant and Easygoing Aesthetics - There is potential to create content that showcases a relaxed and sophisticated aesthetic.
3. Anti-trend Mindset - There is a market for content that challenges the idea of always being trendy and glamorous, emphasizing individuality and authenticity.
Industry Implications
1. Fashion Photography - Photographers can explore new approaches to capturing beauty that go beyond traditional glamour and desire.
2. Fashion Styling - Stylists can experiment with creating elegant and easygoing looks that resonate with a relaxed and sophisticated audience.
3. Media and Entertainment - Companies can cater to the growing demand for content that promotes individuality and authenticity, showcasing anti-trend mindsets.

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