The Wrong Weather Summer 2012 Lookbook is entitled 'Soft Core.' Sporting the latest in designer menswear, models Luis Borges, Viktor and Gil star in this stylish sportswear spread.
The tremendous trio wear clean-cut and composed garments from labels including Dries Van Noten, Fifth Avenue Shoe Repair, Stephan Schneider, A.P.C., Orlebar Brown, Comme des Garcons and 3.1 Phillip Lim among others. Looking sleek and stoic, Luis, Viktor and Gil are a vision in carefree casuals that are both chic and comfy.
Sporting an array of slick summer gear, the guys are styled by Fernando Bastos Pereira and captured by photographer Frederico Martins. From bright classic stripes and sweats to eccentric animal-print accents, the Wrong Weather Summer 2012 Lookbook proves you don't need to wear a suit to look sharp.
Stoic Sportswear Advertorials
The Wrong Weather Summer 2012 Lookbook is Sharp and Sleek
Trend Themes
1. Clean-cut Sportswear - Opportunity for brands to create stylish and comfortable sportswear pieces that are both chic and comfortable.
2. Eccentric Animal-print Accents - Chance for designers to incorporate bold animal-print patterns into summer clothing items for a unique and eye-catching look.
3. Casual Chic - Demand for casual clothing that exudes style and sophistication, allowing individuals to look sharp without wearing a suit.
Industry Implications
1. Fashion - Fashion brands can innovate by creating high-quality sportswear that combines fashion and comfort.
2. Photography - Photography studios can explore new creative approaches to showcase casual yet stylish fashion spreads.
3. Online Retail - Online retailers can capitalize on the demand for chic and comfortable sportswear by offering a wide range of options to customers.