In this political poolside parody, the cleverly named Wrong Direction covers one of this summer's biggest hits 'What Makes You Beautiful' by teen idol group One Direction. The scantily clad male models and entertainers sing their version of the song 'Disclosure' in order to question Republican presidential candidate Mitt Romney. The lyrics of the song cover everything from Romney's tax records, connections to the Koch Brothers and supposed lies stating, "Everyone else on TV can see it. Everyone else but Fox News."
The video was put together by a coalition of independent artists and media folks who go by the name Full Frontal. Some of the males featured in this parody Wrong Direction video include Colby Melvin, Quinn C. Jaxon, Brandon R. Brown, David Brackett and Johnathan Myers. The purpose of their collaboration is to promote civic engagement through thought-provoking viral entertainment.
Politically Charged Pop Parodies
Wrong Direction Sing for Mitt Romney's Full Disclosure
Trend Themes
1. Political Parody Videos - By creatively using popular songs and entertaining visuals, political parody videos offer a unique and engaging way to question and critique political candidates.
2. Civic Engagement Through Viral Entertainment - Coalitions of independent artists and media creators are using viral entertainment to encourage civic engagement and spark discussions about important political issues.
3. Questioning Political Candidates Through Pop Music - Pop music has become a platform for independent artists and entertainers to raise awareness and question political candidates by adapting popular songs and adding their own politically charged lyrics.
Industry Implications
1. Entertainment - The entertainment industry has the opportunity to explore and support independent artists and media creators who produce thought-provoking political parody videos.
2. Advertising and Marketing - Advertising and marketing agencies can partner with independent artists and media creators to leverage political parody videos as a unique and engaging way to raise awareness and promote civic engagement.
3. Social Media - Social media platforms can facilitate the spread and engagement of political parody videos, providing a space for discussions about political issues and promoting civic participation.