Eco-fashion has never looked quite as dramatic as it does in the hands of Writtenafterwards.
Writtenafterwards has created a fall line made of paper, cardboard, tape, and wire. The designs are certainly not for everyday wear—unless you’re incredibly bold and fond of not being able to fit through doors.
Implications - The recession and ensuing credit crunch had a catastrophic effect on consumer budgets; as fashionistas were forced to scale back and repurpose pieces from past seasons, many fashion designers responded by releasing eco-friendly collections comprised of found objects, recycled materials and unconventional fabrics. This DIY aesthetic appealed to budget-crunched consumers, environmentalists and do-it-yourselfers, and helped many emerging designers stand out from the pack.
Garbage Can Couture
Writtenafterwards Shows Deconstructed Designs for Fall ‘09
Trend Themes
1. Eco-fashion - Opportunity for fashion designers to create eco-friendly collections using unconventional materials.
2. DIY Aesthetic - Appealing to budget-crunched consumers, environmentalists, and do-it-yourselfers.
3. Repurposing - Designers reusing found objects, recycled materials, and unconventional fabrics.
Industry Implications
1. Fashion Design - Opportunity for designers to create innovative fashion collections using unconventional materials.
2. Sustainable Products - Opportunity to develop and market eco-friendly fashion products.
3. Crafting and DIY - Opportunity to tap into the market of budget-crunched consumers looking for creative and sustainable solutions.