Wrigley’s Mint Parking Tickets are taking product branding to a new level. These minty creations serve as a replacement for regular parking tickets, and are said to leave "the taste of ink and paper in people’s mouths," according to Holy Kaw.
While the majority doesn’t eat standard parking tickets, many make a habit out of putting them in their mouth while retrieving their car. Though seemingly un-hygenic, the practice is more common than many may think, leaving many pleasantly surprised with Wrigley’s bold campaign concept.
Wrigley’s new promotional campaign for its line of Extra Professional chewing gum took an interesting approach to addressing people’s distaste for parking tickets. This was done by adding a layer of mint to tickets at a public parking in Germany. The ultimate result was minty fresh breath and the approval of a variety of ticket-tasting parking visitors.
Minty Parking Tickets
These Wrigley's Mint Parking Tickets Freshen Your Breath
Trend Themes
1. Product Branding Innovation - Incorporating branding into everyday objects like parking tickets opens up new possibilities for creative marketing campaigns.
2. Hygienic Packaging Solutions - Finding innovative ways to package everyday items, such as creating mint-flavored parking tickets, could offer a unique selling point and improve customer satisfaction.
3. Unconventional Advertising Strategies - Thinking outside the box when it comes to advertising, such as using minty parking tickets, can capture attention and generate buzz for products or brands.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can explore new ways to incorporate branding into everyday objects and create unconventional campaigns like minty parking tickets.
2. Consumer Goods Packaging - The consumer goods packaging industry has an opportunity to develop innovative packaging solutions that offer added value and unique experiences, such as mint-flavored packaging for everyday items.
3. Event and Experiential Marketing - Event and experiential marketing professionals can explore unique advertising strategies, like incorporating unexpected elements such as minty parking tickets, to create memorable experiences for consumers.