Wrangler Red is using the bizarre catchphrase "We are animals" to sell their jeans. Featuring very little clothing indeed, the company has released this eccentric overexposed commercial. All of the participants are covered in what looks to be a thick red mud.
While I don’t see how this promotes jeans in particular, I can appreciate the curiosity and intrigue it causes about Wrangler Red. Could perplexing ads that leave lots to the imagination be marketing’s future?
Muddy Shockvertising
Wrangler Red Confuses Viewers With Barbaric Commercial for S/S 2010
Trend Themes
1. Perplexing Advertising - Disruptive innovation opportunity: Explore unconventional and enigmatic ads that generate curiosity and intrigue.
2. Shockvertising - Disruptive innovation opportunity: Push boundaries and challenge societal norms through provocative and attention-grabbing advertisements.
3. Minimalist Fashion Campaigns - Disruptive innovation opportunity: Create impactful marketing strategies that use minimal clothing to evoke attention and provoke interest.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate unconventional and captivating ads to stand out in the competitive fashion industry.
2. Advertising - Disruptive innovation opportunity: Embrace unconventional and controversial advertising approaches to captivate audiences and leave a lasting impression.
3. Creative Production - Disruptive innovation opportunity: Collaborate with brands to produce eccentric and thought-provoking commercials that defy traditional advertising norms.