Starring bearded model Paraskevas, the Wrangler Blue Bell Spring/Summer 2012 campaign is captured by the lens of photographer Boo George. George photographs the manly man in a portrait series that is predominantly denim-clad. Depicting a working mechanic, Paraskevas’s role pays tribute to sculptor and motorcycle collector Jeff Decker, an inspiration behind this season’s collection.
Captured in Utah, this stunning advertorial spread revives past styles setting sail for the Spring season. Outfitted by stylist Jamie Stewart, Paraskevas wears a wardrobe of distressed denim pairings takes center stage. Impeccably layered and effortlessly cool, this versatile and wearable collection showcases must-haves for any fashionable, comfort-loving male.
The Wrangler Blue Bell Spring/Summer 2012 campaign takes style cues from the past referencing bold biker styles that complement the manly model wearing them.
Manly Mechanic Ads
The Wrangler Blue Bell Spring/Summer 2012 Campaign is Biker Chic
Trend Themes
1. Biker Chic Fashion Trend - Fashion industry can leverage the biker chic trend by creating versatile and wearable collections for any fashionable, comfort-loving male.
2. Revival of Past Styles - Retail industry can capitalize on the revival of past styles trend by creating campaigns and collections inspired by classic and vintage designs.
3. Working Mechanic Inspiration Trend - Brands across industries can utilize the working mechanic inspiration trend by incorporating rugged and functional designs in their products and marketing.
Industry Implications
1. Fashion - Fashion industry can leverage the biker chic trend by creating versatile and wearable collections for any fashionable, comfort-loving male.
2. Retail - Retail industry can capitalize on the revival of past styles trend by creating campaigns and collections inspired by classic and vintage designs.
3. Manufacturing - Manufacturing industry can utilize the working mechanic inspiration trend by incorporating rugged and functional designs in their products to attract customers interested in a rugged and hands-on lifestyle.