Wrangler® and Fender Musical Instruments Corporation (FMIC) have announced the second global launch of their exclusive collaboration, featuring eye-catching denim looks and new guitar accessories. The new line includes a variety of men’s and women’s graphic tees, denim jackets, and vests in various washes and finishes. The women’s line features bold patterns, metallic, and leopard print jeans. The collection also includes gold-stitched straps crafted in Wrangler denim, denim-wrapped 3-ply hardshell guitar cases featuring the iconic Wrangler pocket design, and classic Fender tortoiseshell 351 shaped picks. The second launch of the Wrangler x Fender men’s and women’s line is available on Wrangler.com, Fender.com, and in key retailers.
This collaboration is a strategic move for Wrangler and Fender to target a broader audience and tap into the consumer’s desire for unique and personalized fashion items. By merging fashion and music, the two iconic brands aim to inspire their customers to incorporate unique elements into their personal style, both on and off stage. The launch of the Wrangler x Fender collection is an excellent example of how two brands from different industries can collaborate and create a new line of products that cater to a broader consumer base, expand their reach, and boost their revenue.
Attention-Grabbing Denim Lines
Wrangler and Fender Unveil Second Global Collaboration
Trend Themes
1. Fashion and Music Collaborations - The success of the Wrangler x Fender collaboration showcases the potential for other brands in the fashion and music industry to create new product lines that cater to a broader consumer base.
2. Bold and Unique Fashion Items - The attention-grabbing denim looks and guitar accessories in the Wrangler x Fender collection are disruptive innovations that can inspire other fashion brands to create their unique and personalized items.
3. Individualized Style - The Wrangler x Fender collection encourages their customers to incorporate unique elements into their personal style, both on and off-stage, which is a trend that other brands can leverage to boost customer engagement and loyalty.
Industry Implications
1. Fashion - The Wrangler x Fender collaboration is a strategic move for both brands to tap into consumer's desire for unique and personalized fashion items.
2. Music - Through their collaboration, Wrangler and Fender have successfully targeted a broader audience and expanded their reach.
3. Retail - The availability of the Wrangler x Fender collection in key retailers showcases the potential for other retailers to offer exclusive collaborations as a way to boost revenue and attract new customers.