Select McDonald's locations will now feature DVD rental machines! The move gets McDonald's into the dying industry of DVD rentals, but perhaps if you are going to be in that industry, then kiosks and vending machines are the way to go. Of course, if McDonald's locations all had DVDs, there would be little need to make an extra trip to Blockbuster.
Implications - McDonald’s is working with a "leader in automated DVD rental services" called Redbox. The movie-rental machines will be found throughout the USA and will cost customers as little as one dollar per night. The idea will serve a two-year testing point. Redbox will offer the latest selection of movies with prices that can't be beat.
McDVD Rentals
Would you like a DVD with your Big Mac?
Trend Themes
1. DVD Rental Kiosks - The rise of DVD rental kiosks offers a disruptive innovation opportunity, providing convenience and affordability to customers.
2. Automated Services - The integration of automated DVD rental services presents a disruptive innovation opportunity for businesses to enhance customer experience and reduce operational costs.
3. Digital Disruption - The shift towards digital streaming services and decline of physical DVD rentals creates an opportunity for businesses to explore innovative digital entertainment solutions.
Industry Implications
1. Fast Food - The collaboration between McDonald's and Redbox introduces a new trend in the fast-food industry, where restaurants offer additional services like DVD rentals to attract customers.
2. Retail - The integration of DVD rental machines in retail settings, like McDonald's, creates a disruptive innovation opportunity for retailers to diversify their offerings and attract foot traffic.
3. Entertainment - The emergence of DVD rental kiosks and automated services provides the entertainment industry with a disruptive innovation opportunity to adapt to changing consumer preferences and enhance movie viewing experiences.